How should customers and businesses benefit from knowing what happens to the data generated from their every online click?

Ever wonder how advertisers see you as you surf the Web? Here are some examples of actual labels automatically affixed to Internet users:
> “Defund Police Persuadables”
> “Attitude: I generally get a raw deal out of life”
> “Money driven”
> “Affluent Ethnic Couples”
> “Heavy buyer of condoms”
> “Tech addict”
> “Menstrual cramps”
> “Elite Jewish urbanites”
What’s the harm?
As we spray #personalinformation across the interwebs, such invasive labels permanently brand us with indicators of interest to particular list buyers, be they proverbial sellers of white shirts or the sinister actuaries behind calculated insurance policies.

So next time you say you don’t need to use an ad-blocker or filter javascript or use a privacy-enhancing browser because after all, you’ve done nothing wrong and have nothing to hide…. think instead about the #privacy harms caused by emboldening #databrokers to help themselves to everyone’s intimate details with shameless impunity.

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